Abstract
LISREL was used to estimate the structural relationships between changes in economic behaviour (spending, savings, debt) and changes in perceptions of the economy, demographic constraints, and personal values. Models of these relationships were tested among total respondents and among two culturally distinct sub-samples (Canada and U.S.). Analysis of the overall model showed elements of all information types were statistically significantly related to changes in economic behaviours. Personal values had both direct and indirect relationships with behaviour. Furthermore, there were statistically significant differences between the two samples in terms of structural relationships with behaviour. These differences, however, were not dramatic.
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Wharton, Z. (2015). 13.4 Cross Cultural Issues in Consumer Behavior : Special Topics. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_23
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DOI: https://doi.org/10.1007/978-3-319-17311-5_23
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