Abstract
A Bulletin Board System offers new applications in internal and external information and communication, especially for medium-sized businesses. Furthermore a concrete BBS framework shows new applications in sales management and product marketing, e.g.:
-
Internal marketing-communication
-
External communication to customers, dialogue marketing
-
Sales force control
-
Reporting
-
Order processing
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Keck, H. (2015). Bulletin Board System a New Approach in Sales Management. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_21
Download citation
DOI: https://doi.org/10.1007/978-3-319-17311-5_21
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17310-8
Online ISBN: 978-3-319-17311-5
eBook Packages: Business and EconomicsBusiness and Management (R0)