Skip to main content
SpringerLink
Log in
Book cover

Proceedings of the 1995 World Marketing Congress pp 61–66Cite as

11.6 An Eclectic Approach to Marketing and Economic Development in Developing Countries

  • Conference paper

  • 1920 Accesses

Abstract

Traditional economic development literature places very little emphasis on examining the role of marketing in economic development. Much of the work on the role of marketing is found in the literature on argriculture marketing. Existing studies have adopted an overly narrow perspective. This paper argues for a broader eclectic approach that utilizes perspectives from major social science disciplines (e.g. economics, geography, anthropology, sociology, and political science) to analyze the role of marketing.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

BIBLIOGRAPHY

  • Anderson, E. 1971. "Retail Pull: A Source of Economic Stability and Growth for Developing Nations." Journal of Retailing 46, 4 (Winter): 24–30.

    Google Scholar 

  • Arndt, J. 1974. "Temporal Lags in Comparative Retailing." Journal of Marketing 36, 4 (October): 40–45.

    Article  Google Scholar 

  • Arnould, E.J. 1985. "Evaluating Regional Economic Development: Result of a Marketing Systems Analysis in Zinder Province-Niger Republic." The Journal of Developing Areas. (January): 209–244.

    Google Scholar 

  • Collins, N.R. and R.H. Holton. 1964. "Programming Changes in Marketing in Planned Economic Development." in Agriculture and Economic Development. C. Eicher and L.W. Witt (eds.). NY, McGraw-Hill.

    Google Scholar 

  • Cundiff, E.W. and M.T. Hilger. 1985. "The Consumption Function and the Role of Marketing in Global Economic Development." in Global Perspectives in Marketing. Erdener Kaynak (ed.). NY, Praeger.

    Google Scholar 

  • Douglas, S.P. 1971. "Patterns and Parallels of Marketing Structures in Several Countries" MSU Business Topics. Spring: 38–48.

    Google Scholar 

  • Drucker, P. 1958. "Marketing and Economie Development." Journal of Marketing. 22, 3(January): 252–259.

    Article  Google Scholar 

  • Ghosh, A. and M.L. McNulty. 1978. "Locational Analysis and Spatial Planning of Marketing Systems in Developing Countries." paper presented at International Geographical Union Working Group on Marketplace Exchange Systems Symposium: Zaria, Nigeria, July 23–30.

    Google Scholar 

  • Glade, W.P. and J.C. Udell. 1968. "The Marketing Concept and Economic Development in Peru." Journal of Inter-American Studies. 4(October): 533–546.

    Article  Google Scholar 

  • Griffin, K. 1973. "Agrarian Policy: The Political and Economic Context."World Development, 1, 11:6. Hollier, G.P. 1985. "Examining Allegations of Exploitation and Inefficiency in Rural Marketing Systems: Some Evidence From West Cameroon," The Journal of Developing Areas. (April): 393–416.

    Google Scholar 

  • Hosely, S. and C.H. Wee. 1988. "Marketing and Economic Development: Focusing on the LDCs." Journal of Macromarketing. 8 (1): 43–53.

    Article  Google Scholar 

  • Jones, D.B. 1982. "State Structures in New Nations: The Case of Primary Agricultural Marketing in Africa." The Journal of Modern African Studies 20, 4: 553–569.

    Article  Google Scholar 

  • Jones, W.O. 1970. "Measuring the Effectiveness of Agricultural Marketing in Contributing to Economic Development: Some African Examples." Food Research Institute Studies in Agricultural Economics, Trade and Development Vol. IX, #3.

    Google Scholar 

  • Joy, A. and C.A. Ross. 1989. "Marketing and Development in Third World Contexts: An Evaluation and Future Directions." Journal of Macromarketing 9 (Fall): 17– 31.

    Article  Google Scholar 

  • Kindleberger, C.P. 1958. Economic Development. New York, McGraw-Hill.

    Google Scholar 

  • Kinsey, J. 1982. "The Role of Marketing in Economic Development." European Journal of Marketing 16(6): 64–76.

    Article  Google Scholar 

  • Lele, U.J. 1975. The Design of Rural Development-Lessons from Africa. Baltimore, MD, Johns Hopkins.

    Google Scholar 

  • Mallen, B. 1977. Principles of Marketing Channel Management. Lexington, M.A. Lexington Books.

    Google Scholar 

  • Management Development and Productivity Institute. 1974. The Food Distribution Corporation. (Government Printer, Accra, Ghana).

    Google Scholar 

  • Manu, F.A. 1992. "The State and Marketing in African Countries: A Case Study of Ghana." Journal of International Food and Agribusiness Marketing. 4(2): 67–82.

    Article  Google Scholar 

  • Mellor, J.W. et al. 1968. Developing Rural India. Ithaca, NY, Cornell Univ. Press.

    Google Scholar 

  • Olsen, J.E. and K.L. Granzin. 1990. "Economic Development and Channel Structure: A Multinational Study." Journal of Macromarketing 10(Fall): 61–77.

    Article  Google Scholar 

  • Porter, G. 1993. "Changing Accessibility and Reorganization of Rural Marketing in Nigeria." Journal of Macromarketing 2(Fall): 54–63.

    Article  Google Scholar 

  • Riley, H. et al. 1970. Market Coordination in the Development of the Cauca Valley Region-Columbia. East Lansing, MI, Michigan State University.

    Google Scholar 

  • Rosson, P. 1974. "Changing Traditional Distribution Systems: Fish Marketing in Tanzania" The International Journal of Physical Distribution #5.

    Google Scholar 

  • Savitt, R. 1988. "The State of the Art in Marketing and Economic Development." in Marketing and Development: Toward Broader Dimensions. E. Kumcu and A.F. Firat (eds.) Greenwich, CT: JAI Press. 11–37.

    Google Scholar 

  • Slater, C.C. et al. 1969. Market Processes in the Recife Area of Northeast Brazil. Research Report #2, Latin American Studies Center, Michigan State University.

    Google Scholar 

  • Smith, Carol (ed.) 1976. Regional Analysis – Vol.1-Economic Systems. NY, Academic Press.

    Google Scholar 

  • Smith, R.H.T. 1978. Marketplace Trade-Periodic Markets, Hawkers and Traders in Africa, Asia, and Latin America. Center for Transportation Studies. University of British Columbia, Vancouver, Canada.

    Google Scholar 

  • Taylor, CR. and G.S. Omura. 1994. "An Evaluation of Alternative Paradigms of Marketing and Economic Development, Part 1." Journal of Macromarketing 2 (Fall): 6–20.

    Article  Google Scholar 

  • Todaro, M.P. 1977. Economic Development in the Third World. NY, Longman.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Morgan State University, Melbourne, Australia

    Franklyn A. Manu & Ven Sriram

Authors
  1. Franklyn A. Manu
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ven Sriram
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Monash University, Melbourne, Victoria, Australia

    K. Grant

  2. Monash University, Melbourne, Victoria, Australia

    I. Walker

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Academy of Marketing Science

About this paper

Cite this paper

Manu, F.A., Sriram, V. (2015). 11.6 An Eclectic Approach to Marketing and Economic Development in Developing Countries. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_10

Download citation

Publish with us

Policies and ethics

Search

Navigation