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Notes
- 1.
Conjoint Analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. http://en.wikipedia.org/wiki/Conjoint_analysis_%28marketing%29.
- 2.
A market segment definition that describes the type of industry (e. g. Oil & Gas).
- 3.
A market segment definition that describes the application. (eg. brewing coffee).
- 4.
Source: Wikipedia CCO, photo by Ali Zifan.
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Drews, R., Lamson, M. (2016). Defining & Exploring the US Market. In: Market Entry into the USA. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-17124-1_3
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DOI: https://doi.org/10.1007/978-3-319-17124-1_3
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