Abstract
This study investigates the association of certain demographic variables with measures of ethical behavior and perceptions. Retailers from two states were asked to respond to ethical dilemmas posed in three scenarios. To these responses, demographic variables of sex, age, education, religious attendance, and two measures of business size (sales and square footage) were examined. Results indicate a consistent association for all questions in all scenarios between age and ethical behaviors/perceptions.
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Robideaux, D.R., Robin, D.P., Reidenbach, R.E. (2015). An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_48
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DOI: https://doi.org/10.1007/978-3-319-17055-8_48
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