Abstract
This study explores relationships between selected factors of the technological environment and selected structural variables of wholesalers in the Nigerian petroleum products industry from a systems theory perspective. Survey research was used to collect primary data related to technolgical environment factors and size, assortment structure, and market coverage of wholesalers of petroleum products. Canonical correlation analysis was used to assess the relationships between constructs. From a theory development perspective, the study explores the applicability of systems theory concepts to an important marketing area. From a managerial standpoint, the study has implications for international marketing managers concerned about the nature of specific aspects of the business environment in newly emerging third world markets.
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Ogbuehi, A.O., Abercrombie, C.L. (2015). Environmental Factors and Wholesaler Structure in Nigeria: A Canonical Correlation Analysis. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_38
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DOI: https://doi.org/10.1007/978-3-319-17055-8_38
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17054-1
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