Abstract
The dynamism which surrounds the economic growth in the Pacific region coupled with what sometimes appears to be near stagnation with regard to our strategic global market planning creates a serious concern. However, 1.6 billion residents of the area represent a powerful consumer block. The question is can American businesses position themselves properly to take advantage of this market.
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Babb, H.W., De Riemer, C.D., Sheridan, J.B. (2015). Accklerated Change in the Pacific RIM: Threat or Opportunity. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_35
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DOI: https://doi.org/10.1007/978-3-319-17055-8_35
Publisher Name: Springer, Cham
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