Abstract
This study deals with the satisfaction of US and Indian consumers of foreign and domestic products. The purpose of the investigation is to explore attitudinal differences between the citizens of both countries, and to determine whether male and female consumers hold different attitudes within each country sample. The findings were that in general US consumers are more satisfied with imported products than are Indian consumers. There were differences along gender lines as well. The results suggest that familiarity with foreign products appears to influence the level of satisfaction with these products.
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Gopalakrishna, P., Garland, B.C., Crawford, J.C. (2015). Consumer Satisfaction with Foreign and Domestic Products: A Cross-Cultural Comparison. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_31
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DOI: https://doi.org/10.1007/978-3-319-17055-8_31
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