Abstract
This study investigates the roles of self-efficacy and needs for a new behavior in producing behavior change A logit model is used to evaluate the effects of predictors on behavior change with the biologically corroborated data. The results indicate that self-efficacy and needs for change are positively related to the success of behavior change attempts.
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Yi, Y. (2015). Antecedents Of Behavior Change. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_3
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DOI: https://doi.org/10.1007/978-3-319-17055-8_3
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17054-1
Online ISBN: 978-3-319-17055-8
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