Skip to main content
SpringerLink
Log in

Organizational Commitment and International Competitiveness

  • Conference paper
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

  • 2491 Accesses

Abstract

This paper examines organizational commitment as an important ingredient to achieving international competitiveness. The nature of organizational commitment and its association to desirable outcomes is described, and the current state of commitment among younger managers in U.S., European, and Japanese organizations is highlighted. The waning loyalty of younger managers is overviewed and is postulated to be a serious threat to their organizations’ long term success Current marketing research germane to this topic is reviewed and future research directions are suggested.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Abelson, Michael A. 1983. "The Impact of Goal Change on Permanent Perceptions and Behaviors of Employees." Journal of Management. 9,1, (Spring–Summer): 65–79.

    Article  Google Scholar 

  • Angle, Harold L. and James L. Perry. 1981. "An Empirical Assessment of Organizational Commitment and Organizational Effectiveness." Administrative Science Quarterly, 20,1,(March): 1–14.

    Article  Google Scholar 

  • Bagozzi, Richard D. 1978. "Sales Force Performance and Satisfaction as a Function of Individual Differences, Interpersonal, and Situational Factors." Journal of Marketing Research. 15.(November): 517–531.

    Article  Google Scholar 

  • Becherer, RichardC., Fred W. Morgan, and Lawrence M. Richard. 1982. "The Job Characteristics of Industrial Salespersons: Relationships to Motivation and Satisfaction." Journal of Marketing,46,(Fall): 125–135.

    Article  Google Scholar 

  • Bennett, Amanda. 1987 "As Big Firms Continue To Trim Their Staffs, 2-Tier Setup Emerges." The Wall Street Journal. (May 4): 1.

    Google Scholar 

  • Buchanan, Bruce. 1974. "BuildingOrganization Commitment: The Socialization of Managers In Work Organizations." Administrative Science Quarterly. 19,533–546.

    Article  Google Scholar 

  • Deal, Terence E. and Allan A. Kennedy. 1982. Corporate Cultures. Reading, M. A.: Addison Wesley.

    Google Scholar 

  • Fortune. 1987. "You Can’t Go Home Again, MBA–san,( May 15): 14.

    Google Scholar 

  • Graves, Desmond 1988. Seminar Presented at the Copenhagen School of Economics and Business Administration, Copenhagen, Denmark, (April).

    Google Scholar 

  • Hackman, J. R. and E.F Lawler. 1971. "Employee Reaction to Job Characteristics." Journal of Applled psychology, 55, 2, 259–286.

    Article  Google Scholar 

  • Hammer, T., J. Landau, and R. Stern 1981. "Absenteeism When Workers Have A Voice: The Case of Employee Ownership." Journal of Applied Psychology. 66,561–573.

    Article  Google Scholar 

  • Helm, Leslie, 1986 "Will Japan Really Change?" Business Week (May 12). 47–58.

    Google Scholar 

  • Herzberg, Fredrick. 1966. Work and the Nature of Man. New York: World Publishing.

    Google Scholar 

  • Hrebiniak, Lawrence and Joseph A. Alutto. 1972. "Personal and Role Related Factors In the Development of Organizational Commitment." Administrative Science Quarterly. 17,3, 555–572.

    Article  Google Scholar 

  • Hunt, Shelby D, Lawrence B. Chonko, and Van R. Wood. 1985 "Organizational Commitment and Marketing" Journal of Marketing.49, (Winter): 112–126.

    Article  Google Scholar 

  • Hunt, Shelby D., Van R. Wood and Lawrence B. Chonko. 1989. "Organization Comitment and Corporate Ethical Values." unpublished working paper, Texas Tech University, Department of Marketing.

    Google Scholar 

  • Hymowitz, Carol. 1987. "Stable Cycles of Executive Careers Shattered by Upheaval in Business." The Wall Street Journal.(May26):27.

    Google Scholar 

  • Jansen, Erik and Mary Ane Von Glinow. 1985. Ethical Ambience and Organizational Reward Systems." Academy of Management Review, 10,4,214–215.

    Google Scholar 

  • Kessler, Felix. 1985. "Managers Without A Company. "fortune (October 28): 51–56.

    Google Scholar 

  • Keys, J.B. and T. R. Miller. 1984. "The Japanese Management Theory Jungle." Academy of Management Review. 9, 342–353.

    Google Scholar 

  • Klechel, Walter. 1985. "Resurrecting Corporate Loyalty." Fortune. (December 9): 209–211.

    Google Scholar 

  • Kirkland Jr., Richard 1. 1986. "Europe’s New Manager." Fortune. (September 29): 56–60.

    Google Scholar 

  • Luthans, Fred, Donald Back and Lew Taylor. 1987. "Organizational Commitment: Analysis and Antecedents." Human Relations, 2,1,219–235.

    Article  Google Scholar 

  • Mitchell,Arnold. 1971. "Changing Values." International Advertiser. (March): 5–9.

    Google Scholar 

  • Morris James and J. Daniel Sherman. 1981. "Generalizability of Organizational Commitment Models." Academy of Management Journal 24,3,512–526.

    Article  Google Scholar 

  • Morrow, Paula C. 1983. "Concept Redundancy In Organizational Research: The Case of Work Commitment." Academy of Management Review. 8,3, 486–500.

    Google Scholar 

  • Mowday, Richard T. and Thomas W. Mcdade. 1979. "Linking Behavior and Attltudinal Commitment: A Longitudinal Analysis of Job Choice and Job Attitudes." Academy of Management Proceedings. 84–88.

    Google Scholar 

  • Neuijen, Bram. 1988. "Diagnosing Organization Culture." Seminar presented on a comparative study of European organizational cultures, The Institute of Organization and Industrial Sociology, Copenhagen School of Economics and Business Administration, Copenhagen School of Economics and Business Administration, Denmark, (April).

    Google Scholar 

  • Nilson, M. 1988. "ASEA-BBC Barnevik Bends Borders." Scanorama. (December–January): 52–58.

    Google Scholar 

  • Nussbaum, Bruce. 1966. "The End of Corporate Loyalty?" Business Week. (August 4): 42–49.

    Google Scholar 

  • O’Boyle, Thomas F. 1985. "Loyalty Ebbs at Many Companies As Employees Grow Disllisioned." The Wall Street Journal. (July 11): 25.

    Google Scholar 

  • Ouchi, William. 1982. Theory Z. Avon Books. New York, New York

    Google Scholar 

  • Peters, T J. and R H Waterman 1982 In Search of Excellence New York: Harper and Row.

    Google Scholar 

  • Pinault, D. and J. Lewis. 1984. "The Suffocating Embrace of Japanese Management." Technology Review. (October 10): 10–13.

    Google Scholar 

  • Porter, L.W., Richard T. Mowday, and P. V. Boulin. 1974. "Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians." Journal of Applied Psychology. 59,5,603–609.

    Article  Google Scholar 

  • Randal, Donna M. 1987. "Commitment and the Organization: The organization Man Revisited." Academy of Management Review.12, 2, 224–241.

    Google Scholar 

  • Reibstein, Larry. 1987. "Follow the Leader: Workers Face Dilemma When Boss is Sinking." The Wall Street Journal. (March 10): 31.

    Google Scholar 

  • Rokeach, M. J. 1968. Beliefs. Attitudes and Values. San Francisco: Tossey Bass.

    Google Scholar 

  • Rokeach, M. J. 1973. The Nature of Human Values. New York: The Free Press.

    Google Scholar 

  • Schwartz, Howard and Stanley Davis. 1981. "Matching Corporate Culture and Business Strategy" Organizational Dynamics. 10, (Summer): 30–48.

    Article  Google Scholar 

  • Smircich, Linda. 1983. "Concepts of Culture and Organizational Analysis." Administrative Science Quarterly. 28, (September): 339–358.

    Article  Google Scholar 

  • Smolowe.Jill. 1987. "The Challenges of Success." Time (April 13): 40–42.

    Google Scholar 

  • Steers, Richard M. 1976." Antecedents and Outcomes of Organizational Commitment" Administrative Science Quarterly. 22, 42–56.

    Google Scholar 

  • Still, Leonie V. 1983. "Part Time Versus Full Time Salespeople: Individual Attributes, Organizational Commitment, and Work Attitudes." Journal of Retailing. 59, (Summer): 55–79.

    Google Scholar 

  • Thomas, Evan. 1986. "Growing Pains at 40." Tmie (May 19): 38–50.

    Google Scholar 

  • Turner, A. N. and P. R. Lawrence. 1965. Industrial Jobs and the Worker. Boston. Harvard University, Graduate School of Business Administration.

    Google Scholar 

  • Weiss, Andrew. 1984. "Simple Truths of Japanese Manufacturing." Harvard Business Review. (July–August): 119–125.

    Google Scholar 

  • Wiener, Yoash. 1982."Commitment in the Organization: A Normative View" Academy of Management Review. 7,3, 418–428.

    Google Scholar 

  • Yankelovich, Daniel. 1981. New Rules. New York: Random House.

    Google Scholar 

  • Yankelovich, Daniel. 1971. "What New Life Styles Mean to Market Planners." Marketing Communications. 299, (June): 38–45.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Texas Tech University, Akron, USA

    Van R. Wood

Authors
  1. Van R. Wood
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. University of Akron, Akron, Ohio, USA

    Jon M. Hawes

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Academy of Marketing Science

About this paper

Cite this paper

Wood, V.R. (2015). Organizational Commitment and International Competitiveness. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_27

Download citation

Publish with us

Policies and ethics

Search

Navigation