Abstract
Global sourcing has emerged as a major challenge for companies–small and large-in recent years. A multitude of factors make off-shore sourcing an attractive alternative to domestic procurement and internalized production. This paper discusses the trends underlying global sourcing practices and it presents a conceptual presentation of internal versus external sourcing decisions.
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Yaprak, A., Cavusgil, S.T. (2015). Global Sourcing: An Overview of Offshore Investment Strategies. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_26
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DOI: https://doi.org/10.1007/978-3-319-17055-8_26
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