Abstract
This study investigates the nature of the market for snack foods by focusing on segments defined by the frequency of their consumption of these foods. The segments thus discovered are characterized in terms of six types of variables conceptualized to have implications for marketers of snack foods. Specifically, the conceptualization emphasizes variables that indicate the level and nature of the health orientation of the consumers of snack foods. The results of the empirical analyses support a relationship between snacking behavior and: (1) attitudes toward nutrition; (2) nutrition- related behavior; (3) attitudes toward physical fitness; (4) fitnessrelated behavior; (5) demographics; and (6) general marketing-related attitudes and behaviors.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Alssen, Philip E., Joyce M. Harrison and Barbara Vance (1980), Fitness For Life, An Individualized Approach, Wm. C. Brown Company, Dubuque, IA
Bassler, Eunice and G. Kathleen Newell (1982), "Food Shopping Behaviors and Food Use by Well-Educated Young Parents," Journal of Nutrition Education, 14 (No. 2), 146–149.
Cooper, Kenneth H. (1982), The Aerobics Program For Total Well Being: Exercise, Diet and Emotional Balance,M. Evans, New York City, Ny.
Donegan, Priscilla (1986), "Still the Center of Attention," Progressive Grocer, 65 (October), 46–49.
Jones, Judith Lea (1977), "Are Health Concerns Changing the American Diet?" National Food Situation, 159 (March), 27–28.
Kirks, Barbara A., Deloy G. Hendricks and Bonita W. Wyse (1982) "Parent Involvement in Nutrition Education for Primary Grade Students," Journal of Nutrition Education, 14 (No. 4), 137–140.
Lambert-Lagace, Louise (1983), "Media, Nutrition Information, and Consumer Reactions," Journal of Nutrition Education, 15 (No. 1), 6–7.
Loro, L (1988) "Health Clubs Stretch Market," Advertising Age, 59 (May 16), 28.
Miller, Roger W. (1986), "Empty Calories;Putting on Pounds with Poor Nutrition," FDA Consumer, 20 (November), 20–24.
Robey, Bryant (1985), "Life on a Treadmill," American Demographics, 7 (June), 4–6.
Rea, P. S. (1987), "Using Recreation to Promote Fitness," Parks and Recreation, 22 32–39.
St. Pierre, Robert G. and Victor Rezmovic (1982), "An Overview of the National Nutrition Education and Training Program Evaluation," Journal of Nutrition Education, 14 (No. 2), 61–65.
Sansolo, Michael (1986), "Sales Still Snappy," Progressive Grocer, 65 (July), 147–148.
Schaefer, R. G. and P. M. Keith (1981)"Influences on Food Decisions Across the Family Life Cycle," Journal of the American Dietetics Association, 78, 144–148.
Schwartz, Joe (1988), "Do As I Say," American Demographics, 10 (April), 10.
Sullivan, Erin (1988), "Snack Foods Not Losing Their Knack," Progressive Grocer, 67 (July), 121–140.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Granzin, K.L., Olsen, J.E. (2015). A Health Oriented Explanation for Snacking Behavior. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_13
Download citation
DOI: https://doi.org/10.1007/978-3-319-17055-8_13
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17054-1
Online ISBN: 978-3-319-17055-8
eBook Packages: Business and EconomicsBusiness and Management (R0)