Abstract
Little research has yet been reported on the use of international consulting services for export development in less developed markets. In this paper, a profile of export consultants working in this field is presented, and the special problems associated with exporting from LDCs are discussed. Then a case study is presented, showing how a tripartite export venture was organized to break into the North American market. The three parties included Moroccan entrepreneurs, the Irish Export Board, and the Moroccan Export Promotion Center.
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Amine, L.S. (2015). Using International Consulting Services for Export Development: A Case Study in North America. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_39
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