Abstract
The author searches for a connection between income level of the shopper and the number of product substitutes considered prior to purchase. Using a mailed questionnaire with a national probability sample derived from warranty card data, the study's design controls for rural/urban differences in product availability, attitudes toward selected product attributes, and prepurchase information sources.
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Withey, J.J. (2015). Income Level and Pre-Purchase Shopping Behavior. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_2
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DOI: https://doi.org/10.1007/978-3-319-17052-7_2
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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