Abstract
Long neglected, the field of product disposal is gaining recognition. The need for conceptual clarification is immediate if the area is to merit further inclusion in the literature on consumer behavior. The concepts of dispossession and its velocity are developed within the context of overall consumption activity. Exploratory research provides empirical evidence of the ideas presented.
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Vanier, D.J., McFall, J.B., Krentler, K.A. (2015). Product Dispossession: A Conceptual Approach. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_17
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DOI: https://doi.org/10.1007/978-3-319-17052-7_17
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