Abstract
This study seeks to contribute to our knowledge of rational choice by consumer decision makers. Inconsistencies in rational choice were demonstrated. A major question addressed was whether subjects strongly exhibiting distinct selected shopping behaviors would make choices different than the general sample. Two shopping behaviors,price consciousness and shopping enthusiasm, exhibited differences from the general sample. The experimental results suggest a need for further research with different methodology to explain buyers' rational choice behavior with differing attitudes.
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© 2015 Academy of Marketing Science
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Dodds, W.B., Nugent, N., Crittenden, V.L. (2015). The Influence of Different Shopping Behaviors on Rational Choice: An Empirical Investigation. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_1
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DOI: https://doi.org/10.1007/978-3-319-17052-7_1
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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