Abstract
Increasingly business schools are utilizing private corporations as a source of external funding for academic programs and research. As part of this university and corporate interface, many business schools conduct management development programs. This paper reports on an innovative program that is being conducted by a major business school in Brazil.
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© 2015 Academy of Marketing Science
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Powers, T.L., Leal, R.P.C. (2015). University and Corporate Interface: An International Perspective. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_43
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DOI: https://doi.org/10.1007/978-3-319-17049-7_43
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17048-0
Online ISBN: 978-3-319-17049-7
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