Abstract
For foreign companies to sell successfully in developing markets, their marketing managers must develop an understanding of the ethnic “balance of power" within a country. In this paper, first, the problems of conceptualization and definition of the two phenomena of ethnodom-ination and social group power are discussed. Reference is made to the anthropological literature for assistance with the definitional process. Brief examples and a case study are discussed to illustrate different kinds of channel domination. Second, implications for international marketing strategy are explored and some tools for market analysis are presented. In conclusion, areas for further research are identified.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Ali, Abbas and Mohamed Al-Shakis (1984), “Managerial Value Systems for Working in Saudi Arabia: An Emprical Investigation,” paper presented at the Annual Meeting of the Midwest Academy of International Business, Chicago (April 4-7).
Almaney, Adnan J. (1981), “Cultural Traits of the Arabs,” Management International Review, 21, 3, 10–18.
Anastos Dennis, Alexis Bedos and Bryant Seaman (19.80), “The Development of Modern Management Practices in Saudi Arabia,” Columbia Journal of World Busines, (Summer), 81–92.
Badawy, M. K. (1980), “Styles of Mid-Eastern Managers,” California Management Review, 23 (Spring) 51–58.
Barth, Fredrik (1969), “Introduction" in Ethnic Groups and Boundaries, Frederik Barth, ed., Little, Brown and Company, Boston: MA, 9–38.
Belshaw, Cyril (1965), Traditional Exchange and Modern Markets, Prentice-Hall, Inc., Englewood Cliffs: NJ.
Cateora, Philip R. (1987), International Marketing, 6th ed., Richard D. Irwin, Homewood: IL.
Dunn, Dan T., Jr. (1979), “Agents and Distributors in the Middle East,” Business Horizons, (October), 69–78.
Glade, William (1983), “The Levantines in Latin America,” American Economic Review, 73, 2, 118–122.
Leung, James (1984), “China Relies Heavily on Hong Kong Middlemen for Trade,” Wall Street Journal, (August 31), 32.
Lowenstein, Roger (1985), “In Venezuela, Name of Cisneros Connotes Wealth and Power,” Wall Street Journal, (February 21), 1 ff.
Norvell, Douglass G. and Robert Morey (1983), “Ethnodomination in the Channels of Distribution of Third World Nations,” Journal of the Academy of Marketing Science, (Summer), 7, 3, 2047–215.
Pavalko, Ronald M. (1981), “The Spatial Dimension of Ethnicity,” Ethnic Groups, 3, 111–123.
Reid, Stan (1984), “Migration, Cultural Distance and International Market Expansion,” in Proceedings, Conference on Research Developments in International Marketing, Peter W. Turnbull and Stanley J. Paliwoda, eds., UMIST: UK, 153–164.
Ricks, Thomas E. (1984), “Palestinians, Prospering in Honduras, Find Themselves in an Uneasy Position,” Wall Street Journal, (May 2), 32.
Vukmir, Branko (1983), “Selling Through Agents: The Law in Three Middle East Markets,” International Trade Forum, 19 (July-September), 4–7.
Winder, R. Bayley (1961), “The Lebanese in West Africa,” Comparative Studies in Society and History, 4, 3 (April), 296–333.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Amine, L.S. (2015). Ethnodomination and Social Group Power: Implications for International Marketing Strategy. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_27
Download citation
DOI: https://doi.org/10.1007/978-3-319-17046-6_27
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17045-9
Online ISBN: 978-3-319-17046-6
eBook Packages: Business and EconomicsBusiness and Management (R0)