Abstract
Perceptions held towards products made in the People’s Republic of China are product-specific rather than global. U.S. consumers who tend to buy Chinese products are in their 30’ and 40’s, and have higher incomes and education. This study provides evidence of variations in specific perceptions due to differences in demographic characteristics, and offers suggestions for marketing Chinese products in the U.S.
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Koh, A.C., Brunner, J.A. (2015). Consumer Perceptions Towards Products Made in the People’s Republic of China: Implications for Marketing Strategy. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_24
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DOI: https://doi.org/10.1007/978-3-319-17046-6_24
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