Abstract
This paper presents an analysis of factors associated with the transfer of marketing education programs to developing countries. Discussion of considerations and pitfalls which international marketing educators may encounter in planning and implementing such programs is provided. The analysis and discussion are approached from both the macro and micro-planning perspectives. Additionally, an educational program case focusing on comparative bank marketing systems is discussed.
1The authors wish to thank Mrs. Judy Stephens for typing this manuscript.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Ehrenberg, Lyle M., ’How to Ensure Better Transfer of Learning,’ Training and Development Journal. February, 1983, pp. 81–83.
El-Ansary, Adel I., ’How Better Systems Could Feed the World,’ International Marketing Review. Spring, 1986, pp. 39–49.
Galloway, Charles M., “Nonverbal: Authentic or Artificial,” Theory Into Practice. 16 (June, 1977), pp. 138–39.
Haddad, Wadi D., Education (Washington D,C: World Bank, 1980.
Hall, Edward T., Beyond Culture (Garden City, N.Y.): Doubleday, 1981), pp. 17–24.
Hassan, Salah S. “Education for High-Technology Jobs,” Educational Resources Information Center (ERIC/ACVE), ERIC DIGEST. 1985, No. 37.
Malhotra, Naresh K. “Why Developing Societies Need Marketing Technology", International Marketing Review. Spring, 1986, pp. 61–73.
Meerman, Jacob, “Paying for Human Development,” Implementing Programs of Human Development (Washington D.C.: World Bank, 1980), pp. 121–22.
Meleis, Afaf I., “Arab Students in Western Universities,” Journal of Higher Learning. 53 (April 1982), pp. 443–44.
Noor, Abdum, Education and Basic Human Needs (Washington D.C.: World Bank, 1981), p. i.
Pytlik, Edward C, Donald P. Lauda, and David L. Johnson, Technology. Change and Society (Worchester, Mass.: Davis Publications, 1978, P- 7.
Sperling, Jan Bodo, The Human Dimension of Technical Assistance (Ithaca: Cornell University Press, 1969).
Uphoff, Norman, “Some General Political Considerations for Policy Analysis,” Implementing Programs of Human Development (Washington D.C.: World Bank, 1980), pp. 62–64.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Hassan, S.S., Shook, D.N. (2015). Planning and Implementing Marketing Education Programs for Developing Countries. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_20
Download citation
DOI: https://doi.org/10.1007/978-3-319-17046-6_20
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17045-9
Online ISBN: 978-3-319-17046-6
eBook Packages: Business and EconomicsBusiness and Management (R0)