Abstract
This paper focuses on the role of export knowledge in the firm, through the level of export skill and export market research activity. Export knowledge is related to a firm’s strategy as well as export performance.
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© 2015 Academy of Marketing Science
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Seringhaus, F.H.R. (2015). Export Knowledge, Strategy and Performance. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_19
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DOI: https://doi.org/10.1007/978-3-319-17046-6_19
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17045-9
Online ISBN: 978-3-319-17046-6
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