Readership and Informational Needs: The Role of the Business Press for International Managers

Abstract

Virtually nothing seems to be known about the readership of the business press by international managers. This paper reports on a business press readership study of international managers working in the State of Connecticut. The study sought to determine what they read and what their information requirements were with regard to their international business activities. We found that the respondents to this survey tend to read general and industry specific magazines and newspapers. The Wall Street Journal overwhelms all others as the best single source of international business information. Foreign exchange and tariff regulations are the types of information most often requested. Not surprisingly, Europe, Canada, and the Far East rank as regions of the world respondents most want information on. Directions for future research are suggested.