Skip to main content
SpringerLink
Log in

Social Shopping: Concepts, Benefits, and Models

  • Chapter
Book cover Social Commerce

Part of the book series: Springer Texts in Business and Economics ((STBE))

  • 6122 Accesses

Abstract

1. Describe social shopping and discuss its drivers. 2. Describe the framework for social shopping, its major participants, its components, and various models. 3. Define group buying and flash sales and explain how they work together. 4. Describe shopping together, shopping communities, and shopping clubs. 5. Describe social recommendations, marketplaces, and other shopping aids. 6. Provide examples of other innovative shopping models. 7. Discuss shopping for virtual goods.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 59.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Admin. “Social Shopping.” January 15, 2011. socialecart.com/social-shopping (accessed January 2015).

    Google Scholar 

  • AOL On News. “Groupon Website in India Crashes After Crazy Onion Deal.” September 10, 2013. on.aol.com/video/groupon-website-in-india-crashes-after-crazy-onion-deal-517928180 (accessed December 2014).

    Google Scholar 

  • Axelrad, J. “Facebook Rolls Out ‘Buy’ Button. A Challenge to Amazon? (+ Video)” The Christian Science Monitor, July 17, 2014. csmonitor.com/Innovation/Horizons/2014/0717/Facebook-rolls-out-Buy-button.-A-challenge-to-Amazon-video (accessed January 2015).

    Google Scholar 

  • Bennett, C. “Facebook’s ‘Buy’ Button Will Change How Brands Sell Online.” July 30, 2014. entrepreneur.com/article/236046 (accessed December 2014).

    Google Scholar 

  • Bessette, R. “Social Media Superstars 2014.” January 16, 2014. fortune.com/2014/01/16/social-media-superstars-2014-fortunes-best-companies-to-work-for (accessed December 2014).

    Google Scholar 

  • Billingsley, E. “Cash-Strapped Musicians Empowered by Tech Company: Web: Portable Store Allows Artists to Sell Direct.” San Fernando Valley Business Journal, March 29, 2010.

    Google Scholar 

  • Buehler, D. “What Groupon, Living Social and Other Group Buying Businesses Are Doing Wrong.” Technorati, April 15, 2012. (No longer available online.)

    Google Scholar 

  • Business Wire. “Maui Jim Sees Social Commerce Success with Bazaarvoice.” April 5, 2010. businesswire.com/news/home/20100405005803/en#.VA0g2_ldWSo (accessed December 2014).

    Google Scholar 

  • Campos, A. “Why Baidu Acquired Renren’s Group Buying Site.” The Motley Fool, January 28, 2014. fool.com/investing/general/2014/01/28/why-baidu-acquired-renrens-group-buying-site.aspx (accessed December 2014).

    Google Scholar 

  • Chaney, P. “5 Social Marketplaces for Merchants and Shoppers.”, April 2, 2013. practicalecommerce.com/articles/3970-5-Social-Marketplaces-for-Merchants-and-Shoppers (accessed December 2014).

    Google Scholar 

  • Chaney, P. “13 Social Shopping Sites for Ecommerce Merchants.” August 1, 2011. practicalecommerce.com/articles/2947-13-Social-Shopping-Sites-for-Ecommerce-Mechants (accessed December 2014).

    Google Scholar 

  • Colao, J. J. “Four Years and $50 Million Later, Has OpenSky Cracked the Code for Social Commerce?” September 18, 2013. forbes.com/sites/jjcolao/2013/09/18/four-years-and-three-business-models-later-has-opensky-cracked-the-code-for-social-commerce (accessed December 2014).

    Google Scholar 

  • Crum, C. “Groupon Apologizes for Deal Gone Bad in Tokyo: Company Didn’t Expect Such Quick Growth in Japan.” January 17, 2011. webpronews.com/groupon-apologizes-for-deal-gone-bad-in-tokyo-2011-01 (accessed December 2014).

    Google Scholar 

  • Dubey, K. “Gartner Analyzes Social Networking Influence on Purchase Decisions.” July 31, 2010. techshout.com/internet/2010/31/gartner-analyzes-social-networking-influence-on-purchase-decisions (accessed December 2014).

    Google Scholar 

  • Dugan, L. “The Complete Guide to Social Shopping.” October 27, 2010. socialtimes.com/social-shopping-complete-guide_b25950 (accessed December 2014).

    Google Scholar 

  • eMarketer. “Marketers Are On Board with Virtual Goods.” July 27, 2011. emarketer.com/Article.aspx?R=1008513&RewroteTitle=1 (accessed December 2014).

    Google Scholar 

  • Fisher, S. “Creating a Killer Social Commerce Website Experience.” February 22, 2010. slideshare.net/stevenfisher/social-commerce-camp-killer-social-commerce-experience (accessed December 2014).

    Google Scholar 

  • Gavinski, W. “Finding the Right Fit for My Specialty Clothing Line with Facebook.” September 18, 2014. huffingtonpost.com/wendy-gavinski/finding-the-right-fit-for_b_5333252.html (accessed December 2104).

    Google Scholar 

  • Gillin, P., and E. Schwartzman. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Hoboken, NJ: John Wiley & Sons, 2011.

    Google Scholar 

  • Grant, R. “A Look at Polyvore’s 20m Users [An Infographic].” February 21, 2013. wearesocial.net/blog/2013/02/polyvores-20 m-users/ (accessed December 2014).

    Google Scholar 

  • Greenberg, P., et al. (ed.) The Art of Social Sales. A comprehensive report sponsored by Oracle, March 2011. oracle.com/us/products/applications/Siebel/051270.pdf (accessed December 2014).

    Google Scholar 

  • Halligan, B. and D. Shah, Inbound Marketing: Attract, Engage and Delight Consumers Online, 2 nd edn. Hoboken, NJ: John Wiley & Sons (2014).

    Google Scholar 

  • Harbison, N. “Social Media and Group Buying: Why It’s a Match Made in Heaven.” September 16, 2010. thenextweb.com/socialmedia/2010/09/16/social-media-and-group-buying-why-its-a-match-made-in-heaven (accessed December 2014).

  • Hempel, J. “Google Takes Stake in Lending Club.” May 2, 2013. fortune.com/2013/05/02/google-takes-stake-in-lending-club (accessed December 2014).

    Google Scholar 

  • Jacobs, A. “Fashion Democracy: The World of Virtual Anna Wintours.” March 29, 2010. newyorker.com/reporting/2010/03/29/100329fa_fact_jacobs (accessed December 2014).

    Google Scholar 

  • Jingli, S. “Where Have China’s Big Group-Buying Websites Gone?” October 27, 2014. chinadaily.com.cn/bizchina/2014-10/27/content_18804926_5.htm (accessed January 2015).

    Google Scholar 

  • Kasteler, J. “Why You Should Get Involved with Social Shopping: E-Commerce 2.0.” July 28, 2009. searchengineland.com/why-you-should-get-involved-with-social-shopping-e-commerce-20-22995 (accessed December 2014).

    Google Scholar 

  • Kavilanz, P. “Facebook Launched My Startup: ‘Wine Condom Bottle Stopper.’” July 16, 2014 (last updated). money.cnn.com/gallery/smallbusiness/2014/07/16/facebook-twitter-social-media/2.html (accessed December 2014).

    Google Scholar 

  • Kimball, M., “Social Media: Changing the Way Your Customers Shop Online [Infographic].” September 10, 2013. blog.marketmesuite.com/social-media-changing-the-way-your-customers-shop-online (accessed December 2014).

    Google Scholar 

  • Krogue, K. “31 Twitter Tips: How to Use Twitter Tools and Twitter Best Practices for Business.” August 30, 2013. forbes.com/sites/kenkrogue/2013/08/30/31-twitter-tips-how-to-use-twitter-tools-and-twitter-best-practices-for-business/ (accessed December 2014).

    Google Scholar 

  • Leahey, C. “Why Your Teen Loves Wanelo.” May 23, 2013. fortune.com/2013/05/23/tech-star-deena-varshavskaya/ (accessed December 2014).

    Google Scholar 

  • Lee, E. “2013 China’s Group-buying Turnover Rockets 67.7 % to 35.88 Billion Yuan.” January 15, 2014. technode.com/2014/01/15/2013-group-buying-turnover-rockets-68-percent-yoy-in-china (accessed January 2015).

    Google Scholar 

  • Lee, T. “With Shoppable Hangout, Best Buy Marries Social Media to Commerce.” December 25, 2013 (updated). startribune.com/business/237205921.html (accessed December 2014).

    Google Scholar 

  • Lehdonvirta, V., and M. Ernkvist. “Converting the Virtual Economy into Development Potential: Knowledge Map of the Virtual Economy.” Washington, DC: infoDev/World Bank 2011. infodev.org/infodev-files/resource/InfodevDocuments_1056.pdf (accessed December 2014).

    Google Scholar 

  • Liu, I.L.B., C.M.K. Cheung, and M.K.O. Lee. “Customer Knowledge Contribution Behavior in Social Shopping Communities.” Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS), January 7–10, 2013, Maui, HI.

    Google Scholar 

  • Lutz, A. and H. Peterson. “35 Companies That Are Changing the Way We Shop and Eat.” March 12, 2014. businessinseder.com/compnies-revolutionizing-retail-2014-3 (accessed July 2015).

    Google Scholar 

  • Macdonald, M. “Which Social Media Platforms Drive the Most Sales? [Infographic].” March 10, 2014. shopify.com/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic#axzz2vgUrLnVA (accessed December 2014).

    Google Scholar 

  • Madden, N. “China Pioneers Group Buying Discounts Without Groupon.” December 14, 2010. adage.com/article/global-news/advertising-china-group-buying-discounts-groupon/147641 (accessed December 2014).

  • Mally, S. How to Use the Social Media Sites Pinterest and Polyvore Together to Drive Traffic to Your Website or Blog, Kindle edition. Seattle, WA: Amazon Digital Services, Inc., 2012.

    Google Scholar 

  • Mander, J., “The Continuing Rise of Group Buying Sites.” March 7, 2014. globalwebindex.net/blog/group-buying-sites (accessed January 2015).

    Google Scholar 

  • Markman, A. “Money Can Buy Happiness If You Spend It Right.” May 21, 2010. psychologytoday.com/blog/ulterior-motives/201005/money-can-buy-happiness-if-you-spent-it-right (accessed December 2014).

    Google Scholar 

  • Marsden, P. “The 6 Dimensions of Social Commerce: Rated and Reviewed.” December 22, 2009. digitalintelligencetoday.com/the-6-dimensions-of-social-commerce-rated-and-reviewed (accessed December 2014).

  • McCafferty, D. “Social Media Influence on Purchasing Overrated.”September 7, 2011. baselinemag.com/c/a/Intelligence/Social-Media-Influence-On-Purchasing-Overrated-660095 (accessed December 2014).

    Google Scholar 

  • Offerpop. The Definitive Guide to Instagram Marketing. eBook, 2014. go.offerpop.com/Definitive-Guide-Instagram-Marketing (accessed December 2014).

    Google Scholar 

  • Phibbs, B. Groupon: You Can’t Afford It—Why Deep Discounts Are Bad for Business [Kindle Edition]. United States: Beyond the Page Publishing, 2011.

    Google Scholar 

  • Popilskis, A. “Is Your Brand at Risk of Missing the Social Commerce Revolution?” January 3, 2014. business2community.com/social-selling/brand-risk-missing-social-commerce-revolution-0728766#!bPnl0b (accessed December 2014).

    Google Scholar 

  • Porterfield, A., et al. Facebook Marketing All-in-One for Dummies, 2nd edn. Hoboken, NJ: John Wiley & Sons, 2013.

    Google Scholar 

  • Regus. “A Social Recovery: A Global Survey of Business Use of Social Networks.” June 2011. regus.com/images/A_Social_Recovery_tcm8-39640.pdf (accessed December 2014).

    Google Scholar 

  • Rowan, D., and T. Cheshire. “Commerce Gets Social: How Social Networks Are Driving What You Buy.” January 18, 2011. wired.co.uk/magazine/archive/2011/02/features/social-networks-drive-commerce (accessed December 2014).

    Google Scholar 

  • Sala, K. “Top 50 Product Review Blogs.” June 25, 2012. cision.com/us/2012/06/top-50-product-review-blogs (accessed December 2014).

    Google Scholar 

  • Salesforce. “Social Sales Revolution: 7 Steps to Get Ahead.” (free eBook) 2011. Available to download from salesforce.com/form/pdf/wp-sales-social-sales-revolution.jsp (accessed December 2014).

    Google Scholar 

  • Savitz, E. “Four Reasons Why Virtual Goods Make Us Happy.” October 25, 2011. forbes.com/sites/ciocentral/2011/10/25/four-reasons-why-virtual-goods-make-us-happy (accessed December 2014). (A guest post written by Ben Perry.)

    Google Scholar 

  • SCN. “Community Data.” September 16, 2014.

    Google Scholar 

  • Sennett, F. Groupon’s Biggest Deal Ever: The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker. New York: St. Martin’s Press, 2012.

    Google Scholar 

  • Shen, J. “Social Comparison, Social Presence, and Enjoyment in the Acceptance of Social Shopping Websites.” Journal of Electronic Commerce Research, vol. 13, no. 3, pp. 198-212, 2012.

    Google Scholar 

  • Shih, C. The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate, 2nd edn. Upper Saddle River, NJ: Prentice Hall, 2011.

    Google Scholar 

  • Singh, S., and S. Diamond. Social Media Marketing for Dummies, Second edn. Hoboken, NJ: John Wiley & Sons, 2012.

    Google Scholar 

  • Smith, C. “By the Numbers: 40 Amazing Yelp Statistics.” Digital Marketing Ramblings, October 29, 2014 (last updated). expandedramblings.com/index.php/yelp-statistics (accessed December 2014).

    Google Scholar 

  • Smith, C., and M. Ballve. “The Rise of Social Commerce—How Tweets, Pins and Likes Are Driving Sales, Online and Offline [Charts].” August 6, 2013. businessinsider.com/social-commerce-and-retailer-benefits-2013-8 (accessed December 2014).

    Google Scholar 

  • Srinivasan, R. To Group Coupon or Not: Quick Start Guide to Groupon, LivingSocial and Other Group Coupon Sites [Kindle edn.] Seattle, WA: Amazon Digital Services, Inc., 2011.

    Google Scholar 

  • Strauss, J., and R. Frost. E-Marketing, 7th edn. Upper Saddle River, NJ: Pearson/Prentice Hall, 2014.

    Google Scholar 

  • Stelzner, M.A. “2014 Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses.” May 2014. socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf (accessed December 2014).

    Google Scholar 

  • Takahashi, D. “PayPal: 12 M Monthly Users Are Paying for Virtual Goods (Updated).” August 1, 2011. venturebeat.com/2011/08/01/paypal-says-there-are-12 m-monthly-users-paying-for-facebook-games-exclusive (accessed December 2014).

    Google Scholar 

  • Taylor, C. “Polyvore Expands Beyond Fashion (And Into An Older, More Moneyed User Base) With New Home Decor Section.” September 13, 2013 techcrunch.com/2013/09/17/polyvore-for-home (accessed January 2015).

    Google Scholar 

  • Turban, E. et al. Electronic Commerce: A Managerial and Social Networks Perspective, 8th edn. New York: Springer, 2015.

    Book  Google Scholar 

  • Viskovich, J. “Your Social Selling Questions Answered.” July 31, 2014. socialmediatoday.com/content/your-social-selling-questions-answered (accessed December 2014).

    Google Scholar 

  • Walker, S. Social Media Marketing Tips: Essential Strategy Advice and Tips for Business: Facebook, Twitter, Google + YouTube, LinkedIn, Instagram and Much More! [Kindle edn]. Seattle, WA: Amazon Digital Services, 2014.

    Google Scholar 

  • Walsh, B. “Borrow, Don’t Buy: Websites that Let Strangers Share.” Time Magazine, December 5, 2010. Retrieved from content.time.com/time/magazine/article/0,9171,2032109,00.html (accessed December 2014).

  • Wang, J. “How Polyvore Became a Trend-Setter in Social Shopping.” May 24, 2011. entrepreneur.com/article/219675 (accessed December 2014).

    Google Scholar 

  • Womack, B. “Facebook Says Gamers Paying to Play Surges 24 Percent.” March 27, 2013. bloomberg.com/news/2013-03-26/facebook-says-tally-of-users-who-pay-to-play-games-has-risen-24-.html (accessed December 2013).

    Google Scholar 

  • Yin, E. “Social Shop Till You Drop: A Quick Primer.” July 11, 2010. gigaom.com/2010/07/11/social-commerce (accessed December 2014).

    Google Scholar 

  • Zwilling, M. “Location-Based Services are a Bonanza for Startups.” January 31, 2011. forbes.com/sites/martinzwilling/2011/01/31/location-based-services-are-a-bonanza-for-startups (accessed December 2014).

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Pacific Institute for ISM, University of Hawaii, Honolulu, HI, USA

    Efraim Turban

  2. Managerial Sciences Department, University of Nevada, Reno, NV, USA

    Judy Strauss

  3. School of Business, Macao Polytechnic Institute, Rua Luis Gonzaga Gomes, Macao

    Linda Lai

Authors
  1. Efraim Turban
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Judy Strauss
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Linda Lai
    View author publications

    You can also search for this author in PubMed Google Scholar

Electronic supplementary material

Below is the link to the electronic supplementary material.

CHAP5 (PDF 317 kb)

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Turban, E., Strauss, J., Lai, L. (2016). Social Shopping: Concepts, Benefits, and Models. In: Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-17028-2_6

Download citation

Publish with us

Policies and ethics

Search

Navigation