Skip to main content
SpringerLink
Log in

Tools and Platforms for Social Commerce

  • Chapter
Social Commerce

Part of the book series: Springer Texts in Business and Economics ((STBE))

Abstract

1. Describe the major basics of social media. 2.Describe Web 2.0 and its major characteristics. 3. List the major social media tools and their uses in SC. 4. Describe social networks. 5. Describe mobile social commerce. 6. Understand the essentials of crowdsourcing. 7. Describe virtual worlds.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aral, S., C. Dellarocas, and D. Godes “Social Media and Business Transformation: A Framework for Research.” Information Systems Research, 3-13, March 2013.

    Google Scholar 

  • Bennett, S., 140 Twitter Marketing Power Tips: How to get More Followers, Generate Leads and Grow Your Business with Twitter, Seattle, WA: Shea Bennett Pub., 2014.

    Google Scholar 

  • Brabham, D. C. Crowdsourcing. Cambridge, MA: The MIT Press, 2013.

    Google Scholar 

  • Brave, S. “Pinterest, We’ve Got a Business Model for You.” March 24, 2012. gigaom.com/2012/03/24/pinterest-weve-got-a-business-model-for-you (accessed January 2015).

    Google Scholar 

  • Business Wire. “Jetstar Selects Nuance’s Nina Web for ‘Ask Jess’ Virtual Assistant.” December 16, 2013. businesswire.com/news/home/20131216005468/en/Jetstar-Selects-Nuance’s-Nina-Web-“Ask-Jess”#.VAB-TfldWSo (accessed January 2015).

    Google Scholar 

  • Cario, J. E. Pinterest Marketing: An Hour a Day. Hoboken, NJ: Sybex, 2013.

    Google Scholar 

  • Carr, K., Pinterest for Dummies. Hoboken, NJ: For Dummies, 2012.

    Google Scholar 

  • Cockburn, S. “6 Easy Ways to Help People Find You Online.” June 26, 2014. growingsocialbiz.com/6-ways-to-make-it-easier-for-people-to-find-you-on-social-networks (accessed January 2015).

    Google Scholar 

  • Collier, M. Facebook & Twitter for Seniors for Dummies. Hoboken, NJ: For Dummies, 2014.

    Google Scholar 

  • Dembosky, A. “Pinterest Takes New Tack with Advertising Launch.” Financial Times, September 20, 2013.

    Google Scholar 

  • Dessau, L. “What Twitter Can Do For Your Business Blog - Before You Even Tweet.” September 3, 2013. socialmediatoday.com/content/what-twitter-can-do-your-business-blog-you-even-tweet (accessed January 2015).

    Google Scholar 

  • Divol, R., D. Edelman, and H. Sarrazin. “Demystifying Social Media.” McKinsey Quarterly, April 2012. mckinsey.com/insights/marketing_sales/demystifying_social_media (accessed January 2015).

    Google Scholar 

  • Edwards, S. Web 2.0 Guide - Tools and Strategy for the New Internet Wave [Kindle Edition]. Seattle, WA: Amazon Digital Services, 2013.

    Google Scholar 

  • Eitel B. "State of Social Media in 2015." Pew Research Center. January 9, 2015. faniq.com/article/100003128 (accessed January 2015).

    Google Scholar 

  • Engauge. “Pinterest: A Review of Social Media’s Newest Sweetheart.” (2012). engauge.com/assets/pdf/Engauge-Pinterest.pdf (accessed January 2015).

    Google Scholar 

  • Frasco, S. “A Quick and Dirty Guide to Tumblr.” September 4, 2013. socialmediatoday.com/content/quick-and-dirty-guide-tumblr (accessed January 2015).

    Google Scholar 

  • Fitton, L., A. Hussain, and B. Leaning. Twitter for Dummies, 3rd ed., Hoboken, NJ: For Dummies, 2014.

    Google Scholar 

  • Georgieva, M., An Introduction to Pinterest for Business (free e-book), offers.hubspot.com/hs-fs/hub/53/file-291768926-pdf/offers/An_Introduction-To-Pinterest-for-Business.pdf (accessed January 2015).

    Google Scholar 

  • Green, M. “How to Use Pinterest for Business.” November 16, 2013. socialmediafuze.com/introduction-pinterest-for-business (accessed January 2015).

    Google Scholar 

  • Greer, R. Pinterest Marketing Made Easy, [Kindle Edition]. Seattle, WA: Amazon Digital Services, 2013.

    Google Scholar 

  • Gupta, A. “How Social Platforms Are Powering Mobile Commerce.” September 1, 2011.socialmediatoday.com/content/how-social-platforms-are-powering-mobile-commerce (accessed January 2015).

    Google Scholar 

  • Hayden, B. Pinfluence: The Complete Guide to Marketing your Business with Pinterest. Hoboken, NJ: Wiley, 2012.

    Google Scholar 

  • Hemley, D. “26 Tips for Using Pinterest for Business.” February 27, 2012. socialmediaexaminer.com/26-tips-for-using-pinterest-for-business (accessed January 2015).

    Google Scholar 

  • Hempel, J. “Is Pinterest the Next Facebook?” March 22, 2012. fortune.com/2012/03/22/is-pinterest-the-next-facebook (accessed January 2015).

    Google Scholar 

  • Hornor, T. “Pinterest Legal Concerns: What is Lawful to Pin?” June 26, 2012. socialmediatoday.com/content/pinterest-legal-concerns-what-lawful-pin (accessed January 2015).

    Google Scholar 

  • Howe, J. Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. New York: Crown Business, 2008.

    Google Scholar 

  • Hutchinson, A. “What Becomes of Facebook in 2014?” December 28, 2013. socialmediatoday.com/content/what-becomes-facebook-2014 (accessed January 2015).

    Google Scholar 

  • Jopson, B., and H. Kuchler. “Retailers Pin Festive Hopes on Pinterest.” Financial Times, November 26, 2013.

    Google Scholar 

  • Kaplan, A. M., and M. Haenlein.“Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons, vol. 53, no. 1, 59-68, 2010.

    Article  Google Scholar 

  • Kawasaki, G., and P. Fitzpatrick. The Art of Social Media: Tips for Power Users. New York, NY: Portfolio Hardcover, 2014.

    Google Scholar 

  • Kietzmann, J. H., K. Hermkens, I. P. McCarthy, and B. S. Silvestre. “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.” Business Horizons, vol. 54(3), 241, May-June 2011.

    Google Scholar 

  • Knoblauch, M. “Millennials Trust User-Generated Content 50% More Than Other Media.” April 9, 2014. mashable.com/2014/04/09/millennials-user-generated-media (accessed January 2015).

    Google Scholar 

  • Leland, K. Ultimate Guide to Pinterest for Business (Ultimate Series). Irvine, CA: Entrepreneur Press, 2013.

    Google Scholar 

  • Leahey, C. “The Real Reason Why Millennials Love Snapchat.” December 23, 2013. fortune.com/2013/12/23/the-real-reason-why-millennials-love-snapchat (accessed January 2015).

    Google Scholar 

  • Leaning, B. “How to Optimize and Measure your Pinterest Business Account.” 2013. cdn1.hubspot.com/hub/53/Guide_To_Pinterests_New_Business_Accounts_Final.pdf (accessed January 2015).

    Google Scholar 

  • Lennon, P. The Crowdfunding Book: A How-to Book for Entrepreneurs, Writers and Investors, Seattle, WA: Difference Press, 2014.

    Google Scholar 

  • Loren, J., and E. Swiderski. Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech Series). Indianapolis, IN: Que Publishing, 2012.

    Google Scholar 

  • Luttrell, R. Social Media. New York, NY: Rowman and Littlefield Pub., 2014.

    Google Scholar 

  • Macarthy, A. 500 Social Media Marketing Tips. UK: CreateSpace Independent Publishing Platform, 2013.

    Google Scholar 

  • MacMillan, D. “Pinterest CEO Lays Out Growth Plan, Sees Revenue in 2014.” The Wall Street Journal, January 21, 2014.

    Google Scholar 

  • MacNeil, L. Pinterest Ultimate Guide: How to use Pinterest for Business and Social Media Marketing [Pinterest Guide, Pinterest for Business], (Pinterest Marketing, Pinterest Tutorial, Social Media Marketing), [Kindle Edition]. Seattle, WA: Amazon Digital Services, 2014.

    Google Scholar 

  • Malaby, T. Making Virtual Worlds: Linden Lab and Second Life. New York: Cornell University Press, 2009.

    Google Scholar 

  • McKenzie, H. “Here’s a Social Shopping Site that Could Undermine Pinterest.” May 22, 2012. pando.com/2012/05/22/heres-a-social-shopping-site-that-could-undermine-pinterest (accessed January 2015).

    Google Scholar 

  • Media, F. R., Social Media Marketing Successfully for Beginners: Create Successful Campaigns, Gain More Fans and Boost Sales from Any Social Network (Social Media Series… Marketing, Instagram, Youtube, Marketing), [Kindle Edition], Seattle, WA: Amazon Digital Services, 2014.

    Google Scholar 

  • Meyer, M. “Google Plus versus Facebook?” [Infographic] September 5, 2013. socialmediatoday.com/content/google-plus-versus-facebook-infographic (accessed January 2015).

    Google Scholar 

  • Miles, J., and K. Lacey. Pinterest Power: Market Your Business, Sell Your Product and Build Your Brand on the World’s Hottest Social Network. New York: McGraw Hill, 2013.

    Google Scholar 

  • Mitroff, S. “How Zappos Could Help Pinterest Pin Down a Business Model.” August 30, 2012. wired.com/2012/08/pinterest (accessed January 2015).

    Google Scholar 

  • Murdoch, R. Blogging Business: The Ultimate Guide to Building a Successful Blogging Business (Blogging, Blogging for Profits, Blogging for Business), [Kindle Edition]. Seattle, WA: Amazon Digital Services, 2014.

    Google Scholar 

  • Murugesan, S. Handbook of Research on Web 2.0, 3.0 and X.0: Technologies, Business, and Social Applications (Advances in E-Business Research Series (AEBR) Book Series). Hershey, PA: Information Science Reference, 2010.

    Book  Google Scholar 

  • Petersen, R. 166 Case Studies Prove Social Media Marketing ROI, free e-Book and Infographic. 2011. barnraisersllc.com/2012/07/166-case-studies-prove-social-media-marketing-roi-free-ebook (accessed January 2015).

    Google Scholar 

  • Petroff, A. “Want to Chat in 29 Languages?” January 2, 2014. money.cnn.com/2014/01/02/technology/translation-service-app (accessed January 2015).

    Google Scholar 

  • Pring, C. “103 Crazy Social Media Statistics to Kick off 2014.” December 5, 2013. thesocialskinny.com/103-crazy-social-media-statistics-to-kick-off-2014 (accessed January 2015).

    Google Scholar 

  • Redsicker, P. “Mobile Social Media Exploding According to New Research.” December 3, 2013. socialmediaexaminer.com/mobile-social-media-trends-research (accessed January 2015).

    Google Scholar 

  • Rich, J. R. Start Your Own Blogging Business (StartUp Series). Irvine, CA: Entrepreneur Press, 2014.

    Google Scholar 

  • Saenz, A. “Entrepreneur Anshe Chung Makes a Fortune Selling Virtual Land, Banking and Fashion.” August 23, 2011. singularityhub.com/2011/08/23/entrepreneur-anshe-chung-makes-millions-selling-virtual-land-banking-and-fashion (accessed January 2015).

    Google Scholar 

  • Safko, L. The Social Media Bible: Tactics, Tools and Strategies for Business Success, 3rd ed. Hoboken, NJ: Wiley, 2012.

    Google Scholar 

  • Sanovy, L. “Social Media Marketing Is Boosting Mobile Commerce.” July 29, 2013. mobilecommercepress.com/social-media-marketing-is-boosting-mobile-commerce (accessed January 2015).

    Google Scholar 

  • Sartain, J. D. “Global Mobile Data Traffic to Surpass 15 Exabytes by Per Month by 2018.” CIO, March 27, 2014.

    Google Scholar 

  • Schaefer, M. W., and S. Smith. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time, New York: McGraw-Hill, 2013.

    Google Scholar 

  • Schaefer, M. W. Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, New York: Mark W. Schaefer Pub., 2014a.

    Google Scholar 

  • Schaefer, M. W. The Tao of Twitter, 2nd edition. New York: McGraw-Hill, 2014b.

    Google Scholar 

  • Sherman, A. The Complete Idiot’s Guide to Crowdsourcing. New York: Alpha, 2011.

    Google Scholar 

  • Shontell, A. “A Lawyer Who Is Also a Photographer Just Deleted All Her Pinterest Boards Out of Fear.” February 28, 2012.

    Google Scholar 

  • businessinsider.com/pinterest-copyright-issues-lawyer-2012-2 (accessed January 2015).

    Google Scholar 

  • Smith, C. “By the Numbers: 120 Amazing Pinterest Statistics.” August 16, 2014a (updated periodically). expandedramblings.com/index.php/pinterest-stats/ (accessed January 2015).

    Google Scholar 

  • Smith, C. “By the Numbers: 250 Amazing Twitter Statistics.” Periodical updating, last: October 29, 2014b. expandedrambling.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats (accessed January 2015).

    Google Scholar 

  • Stone, G. “Pinterest Adds “Do-It-Yourself Advertising to Promoted Pins: Brands Test New Tools.” Ad Week, June 5, 2014.

    Google Scholar 

  • Taft, D. K. “Enterprise Mobility: 10 Ways IBM Is Pushing Social Business Adoption on Mobile Devices.” eWeek, September 2, 2011.

    Google Scholar 

  • Tech2 News Staff. “App Updates This Week: IFTTT for Android, Hangouts, Truecaller, WeChat and More!” April 25, 2014. tech.firstpost.com/news-analysis/app-updates-this-week-ifttt-for-android-hangouts-truecaller-wechat-and-more-222528.html (accessed January 2015).

    Google Scholar 

  • The Retail Bulletin. “M-Commerce Quadruples in Two Years.” May 24, 2012. theretailbulletin.com/news/mcommerce_quadruples_in_two_years_24-05-12/ (accessed January 2015).

    Google Scholar 

  • Tommasi, M. “50 Definitions of Social Media.” January 9, 2011. slideshare.net/datasift/follow-the-content (accessed January 2015).

    Google Scholar 

  • Van Belleghem, S., M. Eenhuizen, and E. Veris. “Social Media around the World 2011.” Report and slide show, InSites Consulting, September 14, 2011. slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 (accessed January 2015).

    Google Scholar 

  • Vandermeersch, A. “Hashtags on Facebook: What Does It Mean for You?” June 21, 2013. socialmediatoday.com/content/hashtags-facebook-what-does-it-mean-you (accessed January 2015).

    Google Scholar 

  • Van Dijck, J. The Culture of Connectivity: A Critical History of Social Media. Boston: Oxford University Press, 2013.

    Book  Google Scholar 

  • Volpe, M. “7 Examples of Brands that Pop on Pinterest.” February 4, 2012. socialmediatoday.com/content/7-examples-brands-pop-pinterest (accessed January 2015).

    Google Scholar 

  • Walker, S. Social Media Marketing Tips: Essential Strategy Advice and Tips for Business: Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram, and Much More! [Kindle Edition]. Seattle, WA: Amazon Digital Services, 2014.

    Google Scholar 

  • Wallace, B. “Top Social Media Stats of 2013.” [Infographic] December 27, 2013. socialmediatoday.com/content/top-social-media-stats-2013-infographic (accessed January 2015).

    Google Scholar 

  • Wasko, M., R. Teigland, D. Leidner, and S. Jarvenpaa. "Stepping into the Internet: New Ventures in Virtual Worlds." MIS Quarterly Special Issue, 645-652, September 2011.

    Google Scholar 

  • Waters, R. “Wikipedia: Fact and Friction.” Financial Times, January 1, 2010.

    Google Scholar 

  • Wildfire, Inc. “Measuring the Business Impact of Social Media.” [Infographic] January 18, 2012. wildfireapp.blogspot.com/2012/01/measuring-business-impact-of-social.html (accessed January 2015).

    Google Scholar 

  • Wu, J., and Y. Wang. Opportunistic Mobile Social Networks. Boca Raton, FL: CRC Press, 2014.

    Book  Google Scholar 

  • Yang, J. “Pinterest: How Does Pinterest Generate Revenue? What is the Company’s Business Model?” 2012. quora.com/Pinterest/How-does-Pinterest-generate-revenue-What-is-the-companys-business-model (accessed January 2015).

    Google Scholar 

  • Zeisser, M. “Unlocking the Elusive Potential of Social Networks.” McKinsey Quarterly, June 2010. mckinsey.com/insights/marketing_sales/unlocking_the_elusive_potential_of_social_networks (accessed January 2015).

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Pacific Institute for ISM, University of Hawaii, Honolulu, HI, USA

    Efraim Turban

  2. Managerial Sciences Department, University of Nevada, Reno, NV, USA

    Judy Strauss

  3. School of Business, Macao Polytechnic Institute, Rua Luis Gonzaga Gomes, Macao

    Linda Lai

Authors
  1. Efraim Turban
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Judy Strauss
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Linda Lai
    View author publications

    You can also search for this author in PubMed Google Scholar

Electronic Supplementary Material

Below is the link to the electronic supplementary material.

Chap2 (PDF 390 kb)

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Turban, E., Strauss, J., Lai, L. (2016). Tools and Platforms for Social Commerce. In: Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-17028-2_2

Download citation

Publish with us

Policies and ethics

Search

Navigation