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Strategy and Performance Management in Social Commerce

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Social Commerce

Part of the book series: Springer Texts in Business and Economics ((STBE))

Abstract

Upon completion of this chapter, you will be able to: 1. Describe the strategy-performance cycle and its major elements. 2. Describe the strategic planning process for social commerce. 3. Explain the issues involved in justifying social commerce projects. 4. Explain how market research is conducted to aid social commerce. 5. Describe the use of metrics and monitoring techniques for performance assessment. 6. Describe the process and tools for social media analytics and sentiment analysis. 7. Explain how competitive intelligence and innovations improve social commerce performance.

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Authors and Affiliations

  1. Pacific Institute for ISM, University of Hawaii, Honolulu, HI, USA

    Efraim Turban

  2. Managerial Sciences Department, University of Nevada, Reno, NV, USA

    Judy Strauss

  3. School of Business, Macao Polytechnic Institute, Rua Luis Gonzaga Gomes, Macao

    Linda Lai

Authors
  1. Efraim Turban
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  2. Judy Strauss
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  3. Linda Lai
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Turban, E., Strauss, J., Lai, L. (2016). Strategy and Performance Management in Social Commerce. In: Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-17028-2_10

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