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Introduction to Social Commerce

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Social Commerce

Part of the book series: Springer Texts in Business and Economics ((STBE))

Abstract

1. Define social computing and the Social Web. 2. Describe the Social Web revolution. 3. Describe the essentials of Web 2.0 and social media. 4. Define social commerce and describe its roots and evolution. 5. Describe the content of the social commerce field. 6. Define social media marketing. 7. Describe Enterprise 2.0. 8. Summarize the benefits and limitations of social commerce.9. Understand the process of conducting social commerce. 10. Find research opportunities in social commerce and learn about related resources.

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Authors and Affiliations

  1. Pacific Institute for ISM, University of Hawaii, Honolulu, HI, USA

    Efraim Turban

  2. Managerial Sciences Department, University of Nevada, Reno, NV, USA

    Judy Strauss

  3. School of Business, Macao Polytechnic Institute, Rua Luis Gonzaga Gomes, Macao

    Linda Lai

Authors
  1. Efraim Turban
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  2. Judy Strauss
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  3. Linda Lai
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Turban, E., Strauss, J., Lai, L. (2016). Introduction to Social Commerce. In: Social Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-17028-2_1

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