Abstract
Given the importance of a locational strategy for physicians, this article provides findings on the demographic and economic determinants of physician office location within the Chicago Metropolitan area from 1950 to 1975. An important finding is that measures or market potential and competition have lost importance over time to the growing Influence or medical facilities in determining physician office location.
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References
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Petto, A.C. (2015). Location as a Factor in the Marketing of Physicians’ Services. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_57
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DOI: https://doi.org/10.1007/978-3-319-16976-7_57
Publisher Name: Springer, Cham
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