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A longitudinal Study of the Stability of Psychographic Dimensions

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The 1980’s: A Decade of Marketing Challenges

Abstract

The purpose of the study was to provide a longitudinal analysis of the reliability of psychographic items. The results suggest that respondents’ answers may vary over a period of time. The most stable dimensions appear to be related to the individual’s self concept.

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References

  1. AlVin Burns and Mary Carolyn Harrison, "A Test of the Reliability of Psyehographlcs," Journal Of Marketing Research, 17(February, 1979) 32–38,.

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Author information

Authors and Affiliations

  1. Louisiana State University, Marquette, USA

    Mary Carolyn Harrison & Jo Anne Stilley Hopper

Authors
  1. Mary Carolyn Harrison
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  2. Jo Anne Stilley Hopper
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Editor information

Editors and Affiliations

  1. Northern Michigan University, Marquette, Michigan, USA

    Venkatakrishna V. Bellur

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© 2015 Academy of Marketing Science

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Harrison, M.C., Hopper, J.A.S. (2015). A longitudinal Study of the Stability of Psychographic Dimensions. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_54

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