Abstract
The environmental setting and the willingness to participate in a study may contain within themselves enough Information to unconsciously influence the performance of subjects. Λ 2 × 2 factorial experiment to test these hypotheses is reported. Results support both hypotheses.
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Belonax, J.J., Bellizzi, J.A. (2015). Demand Characteristics as Determinants of Behavior: An Unconscious Effect. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_5
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DOI: https://doi.org/10.1007/978-3-319-16976-7_5
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