Abstract
The area of logistics will face considerable environmental changes in the next decade. These changes will create many challenges for logistics modeling efforts. These challenges, to a large degree, are delineated by logistics modeling in the 1970’s. A review of modeling efforts in logistics in the last decade is presented. The next decade and the role of logistics modeling are discussed in terms of what the author considers to be the major factors affecting logistics in the 1980’s.
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© 2015 Academy of Marketing Science
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Mentzer, J.T. (2015). Logistics Modeling in the 1980’s: A Decade of Challenges. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_38
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DOI: https://doi.org/10.1007/978-3-319-16976-7_38
Publisher Name: Springer, Cham
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