Abstract
An International Business Seminar has been conducted successfully for the last four years and is expected to be taught agian in the summer of 19Rl. The purpose of the seminar is to provide both university students and practicing businessmen a better understanding of the international marketing and international business process. International business is becoming increasingly important in today’s interdependent world. Over eighty percent of the top U.S. companies are actively engaged in international business. Such diverse companies as General Motors, Coca Cola, IBM, American Express, and Gillette Company perceive foreign markets as being a key component to their future growth in sales and profits. As the U.S. cost for foreign oil increases, so do the importance of American exports and foreign based profits become to this country.
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© 2015 Academy of Marketing Science
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Raveed, S., Brenenstuhl, D.C. (2015). International Marketing Seminar for University Students and Business Practioners. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_30
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DOI: https://doi.org/10.1007/978-3-319-16976-7_30
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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