Abstract
This research supports the assumption that small, relatively unknown suppliers will have a difficult time introducing their new non-food products to the central buying units or major retail chains. C.B.U. adoption criteria and their relative importance are identified.
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References
Hileman, Donald G. and Leonard A. Rosenstein, "Deliberations of a Chain Grocery Buying Committee," Journal of Marketing (January, 1961), pp. 52–55.
Directory of Retail Chains in Canada, Toronto, Ontario, Monday Report on Retailing, 1978.
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© 2015 Academy of Marketing Science
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Banting, P.M., Blenkhorn, D.L. (2015). C.B.U. New Non-Food Product Adoption Decisions. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_18
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DOI: https://doi.org/10.1007/978-3-319-16976-7_18
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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