Abstract
This paper reports the findings of an investigation of the decision-making influence exerted within family dyads by husbands and wives over sixty-five years of age. Each phase of decision-making — problem recognition, search for information, and final decision-making — was studied with regard to the decision to purchase vacation travel. The data reveal purchasing role structures and variations in these structures of family dyads as a function of educational levels and employment statuses of dyad members.
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References
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Lederhaus, M.A., King, R.L. (2015). Decision-Making Influence of Husband and Wives within Older Family Dyads: A Study of the Decision to Purchase Vacation Travel. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_10
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DOI: https://doi.org/10.1007/978-3-319-16976-7_10
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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