Abstract
Retailers were surveyed to determine their attitudes about energy conservatlon. This paper describes the findings and compares them to results obtained in a previous study of retailers’ energy conservation attitudes which was reported at the Third Annual Conference of the Academy of Marketing Science.
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References
Chain Store Age (1979), "Groping for a Way Out of the Energy Maze," 55 (August): 156.
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Public Technology, Inc. (1975), "Energy Conserva tion, A Technical Guide," (March), Washington, D.C., National Science Foundation.
Roberts, Ralph M. (1977), "Potential Energy Conservation in the Connnercial Sector," (December), Unpublished Working Paper, Panama City, Florida, University of West Florida.
Roberts, Ralph M. and David L. Redfering (1979), "Retailers and Energy Conservation - Problems and Promotions," Developments in Marketing Science: Proceedings of the Third Annual Conference of the Academy of Marketing Science, Howard S. Gitlow, and Edward W. Wheatley, editors, Academy of Marketing Science: 62-65.
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© 2015 Academy of Marketing Science
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Hoel, R.F., Bellizzi, J.A., McCarty, W.D. (2015). Retailers and Energy Conservation- A Second Look. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_1
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DOI: https://doi.org/10.1007/978-3-319-16976-7_1
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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