Abstract
An exploratory study is reported in which the relationship between utilitarian and value-expressive store-image attributes is tested. A factor analytic procedure was used on a data set derived from an intercept sample of 372 shoppers of two retail stores. The results produced four factors labelled "socioeconomic status," "pleasantness," "dependability," and "friendliness."
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Albaum, G. and Dickson, J. (1977), "A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas," Journal of Marketing Research, 14 (Feb.), 87–91.
Belk, Russell W. (1978), "Assessing the Effects of Visable Consumption on Impression Formation," Advances in Consumer Research, 7, ed. H. Keith Hunt, Ann Arbor: Association for Consumer Research, 39–47.
Belk, Russell W. (1980), "Determinants of Consumption Cue Utilization in Impression Formation: An Associational Derivation and Experimental Verification," Proceedings of the Association for Consumer Research.
Belk, Russell W., Robert Mayer, and Kenneth D. Bahn (1981), "The Eye of the Beholder: Individual Differences in Perceptions of Consumption Symbolism," Proceedings of the Association for Consumer Research.
Belk, Russell W., Kenneth D. Bahn, and Robert N. Mayer (1982), "Developmental Recognition of Consumption Symbolism," Journal of Consumer Research, 9 (June), 4–17.
Hamid, Paul N. (1969), "Changes in Person Perception as a Function of Dress," Perceptual and Motor Skills, 26, 904–906.
Katz, Daniel (1960), "The Functional Approach to the Study of Attitudes," Public Opinion Quarterly, 24, 163–204.
Kelly, F. F. and Stephenson, R. (1967), "The Semantic Differential: An Informative Source for Designing Retail Patronage Appeals," Journal of Marketing, 31 (October), 43–47.
Lincoln, D. J. (1978), "The Effects of Comparative Advertising on the Department Store Image: An Experimental Analysis," Unpublished Dissertation, Marketing Department, Virginia Tech, Blacksburg, VA.
Munson, J. Michael and W. Austin Spivey (1981), "Product and Brand-User Stereotypes Among Social Classes," Journal of Advertising Research, 21 (August), 37–46.
Samli, A. C. (1976), "Segmentation Index and Store Image in Retail and Service Establishments: A New Direction in Marketing Research for Retailers," in Research that Works for Today’s Marketing Problems, Proceedings of ESOMAR Conference, Venice, Italy, 143–155.
Samli, A. C. and Sirgy, M. J. (1981), "A Multidimensional Approach to Analyzing Store Loyalty: A Predictive Model," in The Changing Marketing Environment: New Theories and Applications, eds., Ken Bernhardt and Bill Kehoe, Chicago: American Marketing Association.
Sirgy, M. Joseph (1982), "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, 9, 287–300.
Sirgy, M. Joseph (1984), "Self-Image/Product-Image Congruity and Decision Making," International Journal of Management, forthcoming.
Sommers, Montrose S. (1964), "Product Symbolism and the Perception of Social Strata," Proceedings of the American Marketing Association, 22, 200–216.
Wyckham, R. G. (1967), "Aggregrate Department Store Image: Social and Experimental Factors," Proceedings of the American Marketing Association Conference, p. 333.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Varvoglis, T., Sirgy, M.J. (2015). The Interrelationship of Utilitarian and Value-Expressive Store Image Attributes. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-16973-6_6
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
Online ISBN: 978-3-319-16973-6
eBook Packages: Business and EconomicsBusiness and Management (R0)