Abstract
Real estate practitioners, located through the United States, comprise a significant sector of the nation’s business population. The topic of professional developmental programs surfaces at numerous meetings of real estate marketing and management groups. This paper summarizes an investigation to determine the needs and preferences of real estate professionals in the state of Arkansas. Such information should enable education program sponsors to offer presentations that will be appealing to the profession, and will prove to be successful when offered.
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© 2015 Academy of Marketing Science
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Rosenberg, L.J., Rao, C.P. (2015). Toward Marketing Education Professionalism in Business: Needs and Segments of Real Estate Professionals. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_45
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DOI: https://doi.org/10.1007/978-3-319-16973-6_45
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
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