Abstract
In recent years, greater attention has been paid to the role of continuing management education. Successful competition in the management education market requires identification of segment-specific appeals. This paper reports the application of a three-stage model to the healthcare management education market. Results suggest specific program, pricing, distribution and promotional strategies.
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Berkowitz, E.N., Hartley, S.W. (2015). A Market Model of an Instructional System in Management Education. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_43
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DOI: https://doi.org/10.1007/978-3-319-16973-6_43
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