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The Demand for an Education in Entrepreneurship

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Abstract

Small business, capitalism, and entrepreneurship built America from the 13 original colonies with no more than three million inhabitants to the most powerful and industrialized country less than two hundred years. Yet, from the inception of business education in America until fairly recently, colleges and universities have prepared their students to fill the rank of professionals for those businesses that had already succeeded rather than to become the entrepreneurs and builders of new businesses despite the fact that small business employs over half the work force and produces 44% of the gross national product.

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References

  • Statistical Abstract of the United States, 1981, 102nd Edition, (Washington, D. C: U. S. Department of Commerce, 1981).

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  • Udell, Gerald, "A Small Business Extension Service?" Journal of Small Business Management, 15:1–8, July 1977.

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© 2015 Academy of Marketing Science

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Cohen, W.A., Reddick, M.E. (2015). The Demand for an Education in Entrepreneurship. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_37

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