Abstract
By comparing how entities, programs, and approaches are perceived by exporters, as well as exporters’ experiences with each, the author challenges dominant streams of thought about what is necessary for comprehensive and effective national export policy. Instead of restructuring the trade bureaucracy, the author argues that the first, essential step is to deal with exporters’ attitudes about the business environment affecting exporting activities. These attitudes, shaped by export experience and in turn conditioning future export behavior, converge around the issue of risk. The author supports this premise by a review of recent export literature, and an integration of empirical studies.
1The author wishes to thank Dr. Fredrick Huszagh, School of Law, University of Georgia, for his creative insights and the support of the Dean Rusk Center, University of Georgia.
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Appendix Table 1 References
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References
Huszagh, Sandra M. (1981), "Exporter Perceptions of the U.S. Regulatory Environment." Columbia Journal of World Business, (Fall), 22–31.
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— and Greene, Mark R., "Export Credit Insurance: A Case Study of Georgia’s Exporters" (submitted to The Journal of Risk and Insurance (July 1983).
McIntyre, John R. (1983), Uncertainty in Business-Government Relations: The Dynamics of International Trade Policy, Athens, Ga.: University of Georgia Dean Rusk Center.
Robinson, Roger J. (1983), The Importance of Time in Administrative Decision Making, Athens, Ga University of Georgia Dean Rusk Center.
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Huszagh, S.M. (2015). The Emerging Importance of Risk in Export Marketing: A Case for Integration of Export Programs1 . In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_22
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