Abstract
This study examines the income effect on black women shopping behavior of fashions. Black women of all income groups are extremely interested in fashions. Discount stores are frequented by those in the lower income group and specialty stores are preferred by those in the higher income group. Various types of print and broadcast media are used by black women of all income groups to find out the introduction of the latest fashions. Advertisements with black models get more attention from black women, especially those in the lower income group.
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Tat, P.K. (2015). An Examination of Income Differentials on Black Buyer Behavior of Fashions. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_33
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DOI: https://doi.org/10.1007/978-3-319-16946-0_33
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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