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An Empirical Investigation into Demographic and Psychographic Determinants of Class Dropping by Marketing Students

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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Abstract

There appears to be a growing trend in higher education toward allowing students to withdraw from a course relatively late in the term. In most cases the student can withdraw from a class without grade penalty (prior to a specific date, after which the student receives a grade penalty).

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© 2015 Academy of Marketing Science

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Greene, S.G., Tanner, J., Bush, R. (2015). An Empirical Investigation into Demographic and Psychographic Determinants of Class Dropping by Marketing Students. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_32

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