Abstract
The author takes a lighthearted look at one aspect of marketing theory that has been confused by the transfer of language habits from conversational usage to theoretical exposition. A suggested clarification is offered which the author feels might help ameliorate the negative societal image of marketing efforts, or, at least, reduce the incidence of the charge that "marketers make people want things they don’t need."
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Baker, Ernest Baker, ed. The Politics of Aristotle (Oxford: Clarendon Press, 1952) p. 28.
Einstein, Albert, “The Common Language of Science,” Ideas and Opinions (New York: Crown, 1954) p. 335. See also: Olson, D. “Language and Thought: Aspects of a Cognitive Theory of Semantics,” Psychological Review Vol. 77 (1971) pp. 257–273.
Hunt, Shelby, Marketing Theory (Columbus: Grid, 1976) See also: Johnson, M, “Context, Flexibility and Meaning: Some Cognitive Aspects of Communication,” Journal of Advertising Vol. 3 No. 1 (1974) pp. 16–20.
Kendler, Howard, Basic Psychology (New York: Appleton-Century, 1968). See also: Pines, M. The Brainchangers: Scientists and The New Mind Controls. (New York: Harcourt-Brace, 1973).
Larkin, Ernest, “Student Attitudes Toward Advertising,” Journal of Advertising Vol. 6 No. 1 (1977) pp. 31–37
Maslow, A. H., “A Theory of Human Motivation,” Psychological Review Vol. 50 (1943) pp. 370–396.
Plato, “The Republic,” The Works of Plato, B. Jowett, trans. (New York: Tudor, 1937) p. 64.
Stanton, William, Fundamentals of Marketing (New York: McGraw-Hill, 1975) p. 49.
Steiner, “The Prejudice Against Marketing,” Journal of Marketing Vol. 40 (1976) pp. 2–9. See also: Bogart, L., “Is All This Advertising Necessary?” Journal of Advertising Research Vol. 18 No. 5 (1978) pp. 17–30.
White, Irving, Advertising and Culture (New York: Appleton-Century, 1975).
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Merenski, J.P. (2015). A Suggestion for Formal Language Development in Marketing Education. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_29
Download citation
DOI: https://doi.org/10.1007/978-3-319-16943-9_29
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
eBook Packages: Business and EconomicsBusiness and Management (R0)