Abstract
The attitudes and perceptions of New Zealanders towards current consumerism issues are outlined in this descriptive study. Many of the opinions expressed are critical of the existing practices of business and appear to be genuine and lasting impressions. The findings of the study could be combined with previous research to advance understanding of consumerism in the international and macro marketing fields.
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© 2015 Academy of Marketing Science
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Barker, A.T. (2015). Consumers’ Attitudes Towards Marketing and Consumerism in New Zealand. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_21
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DOI: https://doi.org/10.1007/978-3-319-16943-9_21
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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