Abstract
Improvement in export performance, particularly among small and medium sized firms, has become a national priority. Public and private sector organizations at the national, state, and local levels are engaged in this work. Examination of each participant’s program should provide insight with respect to the nature, scope, and effectiveness of export assistance operations and produce suggestions for improvement. The purpose of this paper is to explore the assistance program of one cluster of participants, that of the 50 states. An investigation of their operations was undertaken by means of a mail and phone survey. Findings are reported and summarized, conclusions are drawn, and suggestions for improvement are made.
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References
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© 2015 Academy of Marketing Science
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Griffin, T. (2015). The Role of States in Promoting U.S. Exports. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_18
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DOI: https://doi.org/10.1007/978-3-319-16943-9_18
Publisher Name: Springer, Cham
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