Abstract
This paper examines and compares the development and performance of general trading companies (GTCs) in Korea and Taiwan, and considers implications for other developing countries. General trading companies are the major force in Korean export drive while GTCs are not a significant element in promoting exports from Taiwan.
Developing countries may follow the case example in the development of their own trading companies which best meet their needs.
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© 2015 Academy of Marketing Science
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Kao, R.H.F., Oh, M.D. (2015). The Development of General Trading Companies For Export Promotion in Developing Countries: The Cases of Korea and Taiwan. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_15
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DOI: https://doi.org/10.1007/978-3-319-16943-9_15
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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