Abstract
This study explored the relationship between the size of microcomputer software firms and the problems they reported in marketing their products. It was hypothesized that large firms, in terms of sales, would have a different set of problems than smaller ones.
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© 2015 Academy of Marketing Science
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Teach, R.D. (2015). The Relationship of Size to Marketing Problems in Microcomputer Software Firms. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_112
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DOI: https://doi.org/10.1007/978-3-319-16943-9_112
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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