Abstract
An investigation into the application, scope and perceived effectiveness of strategic market planning in Norway. Preliminary results suggest adoption of strategic planning may be a function of two factors: business size and exposure to planning principles.
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© 2015 Academy of Marketing Science
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McNabb, D.E., Udbye, A., Arentz, A. (2015). Strategic Market Planning in Norway. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_10
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DOI: https://doi.org/10.1007/978-3-319-16937-8_10
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
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