Abstract
In the following paper, the authors develop an expanded product life cycle-procurement strategy model that will assist the purchasing executive in understanding his/her intradepartmental, intracompany, and external relations as well as provide an integrated framework for formulating effective procurement strategies.
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© 2016 Academy of Marketing Science
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Fox, H.W., Rink, D.R. (2016). Life Cycle Dimensions of Procurement Planning. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_43
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DOI: https://doi.org/10.1007/978-3-319-16934-7_43
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
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