Abstract
It is essential that effective techniques of performance evaluat)on be advanced to guide, reward, motivate and develop faculty if higher education is to optimize the value it adds to the economy.
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References
Charles H. Farmer, “Colleague Evaluation: The Silence is Deadening,” Liberal Education, Vol. LXII, No. 3 (October 1976), p. 432.
W. C. Flewellen, “Faculty Evaluation: The University of Georgia Case,” AACSB Bulletin, Vol. 8, No. 4 (Annual Proceedings, 1972), p. 33.
Philip Kotler, Marketing Management: Analvsis, Planning and Control, (Englewood Cliffs, Prentice-Hall, Inc., 1976), p. 206.
Rensis Likert, New Patterns of Management (New York: McGraw-Hill Book Company, Inc., 1961).
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Gunn, B., Mitchell, I.S. (2016). Faculty Peer Evaluations: A Synergistic Administrative Tool. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_36
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DOI: https://doi.org/10.1007/978-3-319-16934-7_36
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