Abstract
As colleges and universities confront greater numbers of non-traditional students, there is a need to offer academic experiences in less traditional packages.
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© 2016 Academy of Marketing Science
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Carusone, P.S., Wise, G.L., Anderson, B. (2016). "Piggybacking" The Introductory Marketing Courses: Innovation or Disaster in Academic Product Development. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_34
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DOI: https://doi.org/10.1007/978-3-319-16934-7_34
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
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